The problem with "The Tolerant Jeweler Who Harbored an Impure Opinion of Same-Sex Marriage."

All Right, you've probably seen this Charles C.W. Cooke headline at The National Review for a story about a lesbian couple in Canada who ordered wedding rings and then wanted their money back when they found out the jeweler opposes same-sex marriage.
When the couple “found out what he really believed about same-sex marriage,” Dreher writes, they “balked, and demanded their money back — and the mob threatened the business if they didn’t yield.” Which is ultimately to say that White and Renouf sought to break their contract — not, you will note, because he was rude or because he failed to deliver on his promises, but because they made a window into his soul and they did not like what they saw — and then, when he objected, to subject him to bullying and to threats until he caved. Is that “tolerance”?
1. It's not breaking a contract to ask to be released from a deal. The very fact that Cooke added the word "sought" shows that "breaking" (like "breaching") is the wrong one. Parties to a contract can reach a new agreement, ending the deal. That doesn't break the contract. It rescinds the contract by mutual agreement.

2. Cooke leaves readers to think that the jeweler merely held an opinion — in his mind, in his soul — and they peered into that secret, personal space and took umbrage. But — click on the link in Cooke's article and get to the news story — the jeweler post a sign in his store: "The sanctity of marriage is under attack. Let's keep marriage between a man and a woman." This sign was posted after they made the deal to buy the rings, and at that point they felt bad about having their rings — the rings that are highly symbolic to them — coming from that place. The jeweler displayed a message of disrespect to them and they objected.

3. What if a black person made a restaurant reservation and showed up to find racist posters on the wall but the maitre d' was perfectly polite and ready to seat him? Wouldn't you support the customer's request to be released from the reservation without having his card charged? If the restaurant had a policy of charging customers who don't follow through on reservations, that policy was clearly explained at the time of phone call making the reservation, and the restaurant insisted on charging, what would you think if the customer went on Facebook and told his story?

4. Businesses may choose (or be required) to provide service without discrimination against gay people, but that doesn't create a reciprocal obligation in consumers, requiring them not to take gay-friendliness into account at all. There's nothing hypocritical about expecting businesses not to discriminate against you and still, when choosing which business to patronize, selecting the one that you think really respects you and other people you care about.

5. "Toleration" is a good standard, but it's not the best. (You may remember that James Madison, participating in the drafting of the Virginia Declaration of Rights, changed the word "toleration" — written by George Mason — to "free exercise.") You wouldn't go to a party where the invitation said your presence would be tolerated. You'd feel bad about needing to accept a job offer that said you would be tolerated as an employee. If you have a choice of businesses to patronize, you might say I don't give a damn what they really think of me as long as their polite — I'll pick the one with the best product. Fine. That's you. But somebody else might say As long as the products are pretty similar, I'm going to patronize the business that shares my politics or my religion.

6. A jeweler who puts up signs expressing various religious messages is seeking the advantages to be gained by customers choosing businesses according to the politics/religion of the proprietor. He's stimulating the marketplace with the expression of opinion, getting some customers and losing others. Let's not pretend he's a humble little shopkeeper getting bullied by mean people who won't let him harbor thoughts deemed impure.

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