Posted by Jeanie Santoso, Merchandise Marketing Manager
Chromecast, our first Google Cast device, has seen great success with 17 million devices already sold and over 1.5 billion touches of the Cast button. Consumers now get all the benefits of their easy to use personal mobile devices, with content displayed on the largest and most beautiful screen in the house. By adding Google Cast functionality to their apps, developers can gain visits, engagement, and/or higher monetization. Here are four real-world examples showing how very different companies are successfully using Google Cast technology. Read on to learn more about their successes and how to get started.
Comedy Central sees 50% more videos viewed by Chromecast users
The Comedy Central app lets fans watch their favorite shows in full and on demand from mobile devices. The company created a cast-enabled app so users could bring their small screen experience to their TVs. Now with Chromecast, users watch at least 50 percent more video, with 1.5 times more visits than the average Comedy Central app user. “The user adoption and volume we saw immediately at launch was pleasantly surprising,” says Ben Hurst, vice president of mobile and emerging platforms for Viacom Entertainment Group. “We feel that Chromecast was a clear success for the Comedy Central app.”
Read the full Comedy Central case study here
Just Dance Now sees 2.5x monetization with Chromecast users
Interactive-game giant Ubisoft adopted Google Cast technology as a new way to experience their Just Dance Now game. As the game requires a controller and a main screen on which the game is displayed, Ubisoft saw Chromecast as the simplest and most accessible way to play. Chromecast represents 30 percent of all songs launched on the game in the US. Chromecast players monetize 2.5 times more than other players - they’re more engaged, play longer and more often than other players. Ubisoft also has seen more long-term subscribers with Chromecast. “The best Just Dance Now experience is on a big screen, and Chromecast brings an amazingly quick launch and ease of use for players to get into the game,” says Björn Törnqvist, Ubisoft technical director.
Read the full Just Dance Now case study here
Fitnet sees 35% higher engagement in Chromecast users
Fitnet is a mobile app that delivers video workouts and converts your smartphone’s or tablet’s camera into a biometric sensor to intelligently analyze your synchronicity with the trainer. The app provides a real-time score based on the user’s individual performance. The company turned to Chromecast to provide a compelling, integrated big screen user experience so users don’t need to stare at a tiny display to follow along. Chromecast users now perform 35 percent better on key engagement metrics Fitnet regard as critical to their success”—metrics such as logins, exploring new workouts, and actively engaging in workout content. “Integrating with Google Cast technology has been an excellent investment of our time and resources, and a key feature that has helped us to develop a unique, compelling experience for our users,” Bob Summers, Fitnet founder and CEO.
Read the full Fitnet case study here
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Haystack TV doubled average weekly viewing time
Haystack TV is a personal news channel that lets consumers watch news on any screen, at any time. The company integrated Google Cast technology so users can browse their headline news, choose other videos to play, and even remove videos from their play queue without disrupting the current video on their TV. With Chromecast, average weekly viewing time has doubled. One-third of Haystack TV users now view their news via Chromecast. “We’re in the midst of a revolution in the world of television. More and more people are ‘cutting the cord’ and favoring over-the-top (OTT) services such as Haystack TV,” says Ish Harshawat, Haystack TV co-founder. “Chromecast is the perfect device for watching Haystack TV on the big screen. We wouldn't be where we are today without Chromecast.”
Read the full Haystack TV case study here
Integrate with Google Cast technology today
More and more developers are discovering what Google Cast technology can do for their app. Check out the Google Cast SDK for API references and take a look at our great sample apps to help get you started.
To learn more, visit developers.google.com/cast
