Best Practices: A new guide to great reporting in AdWords

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We hope you’re excited as we are about last week’s launch of the Report Editor. This powerful new AdWords tool lets you explore your account data in brand new ways from within your browser.

On the heels of that update, you should also be sure to check out our brand new guide to AdWords reporting: Special Reports. Inside the guide you’ll find advice about how to surface the right insights in your account and how to turn those insights into action. Specifically, learn how to:
  • Frame analyses around what success looks like for you
  • Give analyses the appropriate context
  • Tell a story that translates reports into action
  • Tailor reports to be uniquely meaningful to your needs

There are plenty of example reports throughout that are intended to inspire you as you put together your own analyses. Whether you run those analyses via the Report Editor or via any of the other different ways to report on AdWords performance, find actionable insights through smart reporting. Happy analyzing.

Want to stay on top of even more Best Practices? Sign up to receive our monthly newsletter.

Posted by Matt Lawson, Director, Performance Ads Marketing



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