Domino’s is one of the world’s leading pizza purveyors, having delivered 76 million pizzas only in the UK and Ireland in 2014. That’s a lot of pizza. In these markets, online sales increased 30% year over year and currently account for almost 70% of all sales; 44% of those online sales were made via mobile devices in 2014 (as opposed to only 31% in 2013).
With such a large online presence, Domino’s is always on the cutting edge of technology, enabling customers to order pizzas from virtually any device and platform. To drive success, the team knew they must break down silos, connect data sets, and gain efficient reporting to get a more holistic and actionable view of customer behavior.
Domino’s partnered with DBi, a Google Analytics Premium Authorized Reseller, in order to make the most out of their online data. They worked together to create a unified marketing measurement platform, using Google Analytics Premium, Google Tag Manager, and Google BigQuery to integrate digital data sources and CRM data in an effective and scalable way.
Domino’s deployed Google Tag Manager across apps and websites, setting customized tags for all of the company’s Ecommerce tracking and reporting needs. Despite there being a large number of unique containers, data layer consistency made it easy to duplicate tags and rules - a significant time-saver and error preventor for Domino’s.
Domino’s used the BigQuery Export feature in Google Analytics Premium to automatically export raw data to a BigQuery project on a daily basis. They also uploaded daily CRM data into BigQuery through a secured FTP location and the BigQuery API. Following the process described above, CRM data became easily merged with Google Analytics behavioral data via transaction IDs.
“Google Analytics Premium, combined with Google Tag Manager and BigQuery, has become an integral solution that gives us the technical agility and the analytics power we need to advance our marketing strategies. DBi has been fundamental in developing our digital strategy with Google Analytics Premium.” —Nick Dutch, Head of Digital, Domino’s
Below are the main outcomes from the implementations and analyses discussed above.
- Realized an immediate 6% increase in monthly revenue
- Saved 80% YOY in ad serving and operations costs
- Increased agility with streamlined tag management
- Obtained easy access to powerful reporting and customized dashboards
Read the full case study to learn more about how DBi and Domino’s worked together to create a unified data reporting and analysis platform.
Posted by Daniel Waisberg, Analytics Advocate
0 $type={blogger}
Post a Comment
Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.
We will also try as much as possible to optimize your post for search engines as well.
Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.
2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.
Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.
Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to omodjk(at)gmail(dot)com
Normally, we should respond within 48 hours.