Introducing Brotli: a new compression algorithm for the internet

At Google, we think that internet users’ time is valuable, and that they shouldn’t have to wait long for a web page to load. Because fast is better than slow, two years ago we published the Zopfli compression algorithm. This received such positive feedback in the industry that it has been integrated into many compression solutions, ranging from PNG optimizers to preprocessing web content. Based on its use and other modern compression needs, such as web font compression, today we are excited to announce that we have developed and open sourced a new algorithm, the Brotli compression algorithm.


While Zopfli is Deflate-compatible, Brotli is a whole new data format. This new format allows us to get 20–26% higher compression ratios over Zopfli. In our study ‘Comparison of Brotli, Deflate, Zopfli, LZMA, LZHAM and Bzip2 Compression Algorithms we show that Brotli is roughly as fast as zlib’s Deflate implementation. At the same time, it compresses slightly more densely than LZMA and bzip2 on the Canterbury corpus. The higher data density is achieved by a 2nd order context modeling, re-use of entropy codes, larger memory window of past data and joint distribution codes. Just like Zopfli, the new algorithm is named after Swiss bakery products. Brötli means ‘small bread’ in Swiss German.


The smaller compressed size allows for better space utilization and faster page loads. We hope that this format will be supported by major browsers in the near future, as the smaller compressed size would give additional benefits to mobile users, such as lower data transfer fees and reduced battery use.

By Zoltan Szabadka, Software Engineer, Compression Team


Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.

We will also try as much as possible to optimize your post for search engines as well.

Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.

2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.

Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.

Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to omodjk(at)gmail(dot)com

Normally, we should respond within 48 hours.

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