Sawubona! Google for Nonprofits launches in South Africa, Kenya and Botswana.

For most nonprofit organizations (NGOs) around the world, the web is a vital platform for improving visibility, raising awareness, and connecting with their stakeholders, donors and volunteers. Often, one of the big decisions relates to the need to spend to acquire technology when there are so many competing demands for funding and resources.

Take, for example, South Africa. A 2009 report noted that most NGOs in South Africa are under-resourced. Their access to internet and technology tools is limited - mostly due to lack of funding. Also, lack of understanding of how to use web technologies means that they often end up paying huge amounts of money for proprietary software, which they may not use or even need. Many non profit organizations find it hard to incorporate the web into their day-to-day work and operations.



So we’re excited to announce our collaboration with TechSoup Global to bring Google for Nonprofits (G4NP) to South Africa! From today, South African NPOs that are registered with the Department of Social Development can now apply to join the programme, which provides access to a suite of free products and tools, including:
  • Google Ad Grants: Free AdWords advertising (up to USD $10,000 per month) to promote their websites on Google through keyword targeting.
  • Google Apps for Nonprofits: Free version of the Google Apps business productivity suite (Gmail, Docs, Forms, Calendar and more), so they can run their email and important documents in the cloud and work collaboratively on documents while dramatically reducing IT costs.
  • YouTube for Nonprofits: With premium branding capabilities on YouTube channels, and increased uploading capacity.
We know that many nonprofits require hands-on help to optimize the use of the web and Google tools. So earlier this year, we launched the Google Academy for NGOs in South Africa, where we hosted a series of workshops in South Africa, training nonprofits on how to harness the power of the web to work smarter and better. We met with more than 130 NGOs from Gauteng, Eastern Cape, KwaZulu-Natal and the Western Cape, working on a range of issues such as youth empowerment, breast cancer awareness, gender equality, democracy and good governance .

NGOs in South Africa are already leveraging Google's tools for nonprofits with amazing results. The Smile Foundation, which helps fundraise for reconstructive surgery for children with cleft and lip palate, used G4NP tools to grow referrals to their website, increase online donations, and promote their organi
zation to brands and companies for fundraising partnerships.

We’re inspired and humbled by stories showing how nonprofits can make positive changes around the world using our tools. If you work for a nonprofit, apply today to see how we can help your organi
zation grow and make even more impact.

You have a choice of three languages to use when signing up: English, isiZulu and Afrikaans.

As well as South Africa, the Google for Nonprofits programme is also available in Kenya and Botswana.

Posted by Fortune Mgwili-Sibanda, Manager: Public Policy and Government Relations (South Africa)


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Sawubona ! Lancement du programme Google pour les associations en Afrique du Sud, au Kenya et au Botswana

Pour la majorité des associations à but non lucratif à travers le monde, Internet constitue une plateforme indispensable pour accroître leur visibilité, sensibiliser le public et communiquer avec leurs partenaires, les donateurs et les bénévoles. Le plus souvent, les décisions importantes sont liées à la nécessité d’engager des dépenses pour acquérir des outils technologiques alors que les associations font face à des demandes de financement et de ressources multiples et variées.

Prenons l’exemple de l’Afrique du Sud. Un rapport publié en 2009 montrait que la plupart des ONG sud-africaines disposaient de ressources insuffisantes. Ces dernières n’ont qu’un accès limité à Internet et aux outils technologiques - qui s’explique en grande partie par le manque de moyens. De plus, le manque de connaissances dans l’utilisation des technologies Internet se traduit souvent par le fait qu’elles consacrent des sommes élevées à l’achat de logiciels propriétaires dont elles n’ont parfois même pas l’utilité. De nombreuses associations à but non lucratif ont des difficultés à intégrer Internet dans les tâches et les opérations au quotidien.

Nous sommes donc très heureux d’annoncer notre collaboration avec TechSoup Global afin de mettre en place Google pour les associations (G4NP) en Afrique du Sud ! À partir d’aujourd’hui, les ONG sud-africaines qui sont enregistrées auprès du Department of Social Development peuvent déposer une demande afin de participer à ce programme qui va leur permettre d’accéder à une gamme de produits et d’outils gratuits, notamment :
  • Google Ad Grants : Des annonces AdWords gratuites (dans la limite de 10 000 $ par mois) pour promouvoir leurs sites Web sur Google en utilisant le ciblage par mots clés.
  • Google Apps pour les associations : La version gratuite de la suite Business Productivity Google Apps (Gmail, Docs, Forms, Calendar and more), qui permet de gérer le courrier électronique et les documents importants dans le cloud et de travailler sur des documents et ainsi de réduire considérablement les coûts des TI.
  • YouTube pour les associations : Cet outil offre des possibilités de branding sur les canaux YouTube et une capacité de téléchargement accrue.
Nous savons que de nombreuses associations ont besoin d’une assistance pratique pour optimiser l’utilisation du web et des outils Google. C’est la raison pour laquelle nous avons lancé cette année en Afrique du Sud la Google Academy for NGOs ce qui a permis d’organiser plusieurs ateliers dans ce pays et de former les associations afin qu’elle puisse exploiter la puissance d’Internet pour travailler plus intelligemment et plus efficacement. Nous avons rencontré les ONG dans le Gauteng, la province du Cap-Oriental, le KwaZulu-Natal et la province du Cap-Occidental.

Les ONG basées en Afrique du Sud utilisent déjà les outils Google pour les associations et les résultats sont exceptionnels. La Smile Foundation, qui collecte des fonds afin de financer des opérations de chirurgie reconstructive pour des enfants atteints de fente labiale ou palatine, a utilisé les outils Google pour les associations pour intensifier le trafic vers son site Internet, augmenter les dons en ligne et promouvoir sa association auprès de marques et d’entreprises en vue de conclure des partenariats de financement.

Les témoignages montrant comment les associations à but non lucratif peuvent changer le monde grâce à nos outils sont une source d’inspiration et nous donne un sentiment de grande humilité. Si vous travaillez pour une association à but non lucratif, inscrivez-vous dès aujourd’hui pour voir comment nous pouvons vous aider à développer votre association en renforçant son impact.

Lors de l’inscription, trois langues vous sont proposées : l’anglais, l’isZulu et l’afrikaans.

En dehors de l’Afrique du Sud, le programme Google pour les associations est également disponible au Kenya et au Botswana.

Publié par Fortune Mgwili-Sibanda, Responsable : Relations gouvernementales et affaires publiques (Afrique du Sud)


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