YouTube is often the first place people turn to for beauty tips. But did you know just how many types of beauty videos there are? There are tutorials, product reviews, lookbooks and even transformation videos, just to name a few.
If you’re wondering what the difference is between these, you’re about to find out with the help of some of Asia’s top beauty creators — and you might be surprised to learn that some formats are more popular in certain countries over others.
In Japan, young people especially love finding out about “100 yen makeup” (essentially makeup purchased at one-dollar shops) — who says makeup products have to be expensive?
SSIN, one of Korea’s top YouTube creators, puts an interesting spin on these star look videos by uploading how-tos for how to look like male stars. Check out this tutorial for getting mega K-pop idol G-Dragon’s smouldering look:
Multi-talented Hana hasn’t just limited herself to beauty tutorials, like this smoky eye how-to, but has also done music covers and travel vlogs as well.
Here is Taiwanese beauty creator Peri’s New Year’s lucky draw giveaway video:
Beauty videos are not just for the ladies. Guys, in case you’re wondering what’s in it for you, there are also plenty of grooming videos to check out: take a look at videos by TheMorusaism and Chotin0707.
With these successful creators as well as region-wide searches for new talent like Beauty Bound Asia, this is truly an exciting time for Asia’s beauty creators. We look forward to seeing what amazing videos Asia’s beauty creators are going to be making next.
Posted by Dave Powell, Director, YouTube Online Partner Development, Asia Pacific
If you’re wondering what the difference is between these, you’re about to find out with the help of some of Asia’s top beauty creators — and you might be surprised to learn that some formats are more popular in certain countries over others.
Japan: The Product Review
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| Sasaki Asahi |
Product review videos are pretty straightforward — they give viewers detailed information on products and how they’re used. Some creators keep viewers in suspense by “unboxing” the product before beginning the review.
In Japan, young people especially love finding out about “100 yen makeup” (essentially makeup purchased at one-dollar shops) — who says makeup products have to be expensive?
Korea: The Tutorial
Next up there’s the quintessential beauty video format, the tutorial. |
| So Young’s Beauty Room |
The popularity of Korean music and dramas around the world means that everyone—well, a LOT of people—want to look like a K-Pop star. No wonder then, that Korean makeup creators’ tutorial videos are so popular.
SSIN, one of Korea’s top YouTube creators, puts an interesting spin on these star look videos by uploading how-tos for how to look like male stars. Check out this tutorial for getting mega K-pop idol G-Dragon’s smouldering look:
Australia: The Lookbook
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| Wengie |
If you’ve ever wondered how a piece of clothing might look on you or how to style an outfit, then “lookbook” videos are for you. For instance, Australia’s Wengie will show you three ways to wear high-waisted denim shorts or outfits that’ll take you from day to night.
Hong Kong: The Vlog
Hong Kongers love watching behind-the-scenes videos about their favorite YouTube creators. One of these is Hana Tam — over half of her videos are vlogs, giving her fans a candid glimpse into her busy life, such as this video here.Multi-talented Hana hasn’t just limited herself to beauty tutorials, like this smoky eye how-to, but has also done music covers and travel vlogs as well.
Taiwan: The Giveaway
It is a truth universally acknowledged that everyone loves giveaways. This is a surefire way of engaging more fans with your channel “in real life,” as it were, and of connecting your fans on different social media platforms like Facebook or Instagram and cross-pollinating by mentioning them on a YouTube video.Here is Taiwanese beauty creator Peri’s New Year’s lucky draw giveaway video:
Southeast Asia: The Haul
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| Momay from SpokeDark TV |
A haul is what you get when a YouTube creator, like Thailand’s Momay, goes on a shopping spree and shows off all her purchases. Now you may ask how a haul is different to a product review. Hauls generally involve multiple products — often from the same store or the same type of product — and the videos show how all the items work together.
Beauty videos are not just for the ladies. Guys, in case you’re wondering what’s in it for you, there are also plenty of grooming videos to check out: take a look at videos by TheMorusaism and Chotin0707.
With these successful creators as well as region-wide searches for new talent like Beauty Bound Asia, this is truly an exciting time for Asia’s beauty creators. We look forward to seeing what amazing videos Asia’s beauty creators are going to be making next.
Posted by Dave Powell, Director, YouTube Online Partner Development, Asia Pacific
