DoubleClick Search Guide to the Holidays Series: Optimize to get the most from the holidays

byUnknown -
0

Today, we cover optimization in post four of the DoubleClick Search Holiday Series. It’s one of the five steps outlined in our DoubleClick Search Guide to the Holidays.

DoubleClick Search Performance Bidding Suite

The DoubleClick Search Performance Bidding Suite can automatically optimize bids to help you reach your goals.

During the busy shopping season, DoubleClick Search’s real-time conversion data and intra-day bidding factor current trends into your bids—things like special holiday promotions, sudden spikes in demand due to winter weather, and more. Our machine-learning-powered bid strategies will respond quickly to adjust bids that deliver results. Plus, cross-device conversion tracking helps the bid optimization system make the most of your mobile traffic.

Adaptive Shopping campaigns

Adaptive Shopping campaigns optimize the structure of your shopping campaigns in order to improve their performance. Outlier products are automatically separated into their own product group, giving them a bid tuned specially to that product ad's performance.

We've also improved the algorithm just in time for holidays. Adaptive Shopping campaigns can now take into account your performance goals and your customers' unique behavior. Adaptive Shopping campaigns will also automatically cleanup product groups that stop receiving clicks. All in all, these features help you improve returns by bidding higher on high-performing products, and save money by bidding lower on poor performers.

Remarketing

If you aren't already doing so, use remarketing to turn your site visitors into buyers. Engage those people who’ve left your site or clicked your ads without buying anything by showing them relevant ads on search or display. Here are two ways to remarket:

  • Reach high-value customers with remarketing lists for search ads (RLSAs) — Modify your keyword bids, target search ads, or prevent ads from displaying based on inclusion in your AdWords remarketing list. You can track the performance of each remarketing list in any associated campaign.
  • Re-engage shoppers with display remarketing from search ads — remarket to users instantly with display ads on the Google Display Network or across exchanges via DoubleClick Bid Manager.

We want you to achieve the best possible results from your marketing efforts during this busy season. In our next post, we’ll talk about how to take your efforts this time round to plan ahead for your next peak period. Learn more about all five steps to success in the DoubleClick Search Guide to the Holidays.

Remember to register now for this weeks webinar on October 29th at 12pm PDT / 3pm EDT to learn tips and tools to maximize performance and profits during the holiday period from Henry Tappen, Product Manager at DoubleClick Search.

Nick Macrae
Product Marketing Manager, DoubleClick Search


Tags

You may like these posts

Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.

We will also try as much as possible to optimize your post for search engines as well.

Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.

2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.

Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.

Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to omodjk(at)gmail(dot)com

Normally, we should respond within 48 hours.

Previous Post Next Post

Ad — After Posts / Before Footer

                     Copyright Notice

All rights reserved. This material, and other digital contents on this website, may not be reproduced, published, rewritten or redistributed in whole or in part without prior express written permission from Alexa News Network Limited (Alexa.ng). 

نموذج الاتصال