A couple of weeks ago we announced the global availability of Universal App Campaigns, a powerful way to reach potential app users across our entire network -- Google Search, Google Play, YouTube, and the Google Display Network (GDN). We’re pleased to share that starting today, it’s even easier for developers to grow their user base at scale by creating universal app campaigns directly from the Google Play Developer Console.
Universal app campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Google’s entire suite of ad platforms. You also save valuable time because we’ve automated campaign set-up, optimization and ongoing account management to help you achieve the app install goals that you have set, such as volume and cost per install (CPI).
With universal app campaigns, your app is promoted on YouTube to build your brand and drive installs on the platform with over a billion users. Your ads can also reach audiences across 650K apps that use the AdMob platform and 2M+ web sites in the Google Display Network. And importantly, universal app campaigns tap into intent-rich searches like “fitness tracker” and “productivity tips” that are happening throughout the day on Google Search and “adventure games” and “puzzle games” on Google Play so your app can be seen when a user is most likely to be looking for a new app to download.
You can get started in AdWords or the Google Play Developer Console with a few simple inputs:
From there, our systems will automatically optimize your campaigns and use dynamic learning to maximize app install volume at your target cost-per-install. How does our dynamic learning system work? We test different versions of your ad text and app images in each of the eligible Google properties and networks to determine the best-performing variations. Throughout each day, we also actively adjust bids to get you more installs and optimize your targeting to the right audiences. Because our systems methodically update and search for new targeting segments, creating a universal app campaign is a low-maintenance, automated way to continuously get new users.
Developers are already taking advantage of the simplicity and install volume you can drive with universal app campaigns.
José Maria Pertusa, CMO of Linio shared that, "Universal app campaigns are an easy way to promote our app across Google Search, Google Play, the Google Display Network and YouTube. We were looking for a way to take advantage of the reach and scale of Google's networks and expand into new markets without having to manage multiple campaigns. With universal app campaigns, we only had to set up one campaign that drove more than 10,000 new installs in one month and install volume is continuing to trend up over time. We're also seeing a 20% lower CPI compared to other channels."
"We wanted to accelerate growth in new markets, and Universal app campaigns helped achieve that goal in a simple and scalable way. With just one campaign, we were able to reach athletes across Google Search, Google Play, the Google Display Network, YouTube and AdMob. It was quick and easy to set up, and within the first month, we doubled paid install volume in key countries while maintaining our target CPI goals. Universal app campaigns will continue to be a core part of our global user acquisition strategy.” - Andrew Touchstone, Director of Marketing at Strava
This is an exciting time for developers as apps continue to help people find information and complete everyday tasks. At Google, we’re more committed than ever to partnering with developers on this journey and providing you with all the app promotion tools and best practices that you need to drive growth for your businesses.
Posted by Surojit Chatterjee, Director, Product Management, Mobile Search Ads
Universal app campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Google’s entire suite of ad platforms. You also save valuable time because we’ve automated campaign set-up, optimization and ongoing account management to help you achieve the app install goals that you have set, such as volume and cost per install (CPI).
With universal app campaigns, your app is promoted on YouTube to build your brand and drive installs on the platform with over a billion users. Your ads can also reach audiences across 650K apps that use the AdMob platform and 2M+ web sites in the Google Display Network. And importantly, universal app campaigns tap into intent-rich searches like “fitness tracker” and “productivity tips” that are happening throughout the day on Google Search and “adventure games” and “puzzle games” on Google Play so your app can be seen when a user is most likely to be looking for a new app to download.
You can get started in AdWords or the Google Play Developer Console with a few simple inputs:
- A few lines of ad text to describe your app and a YouTube URL (if you have a video)
- The locations and language that you wish to reach
- Your daily budget and target cost-per-install (CPI)
From there, our systems will automatically optimize your campaigns and use dynamic learning to maximize app install volume at your target cost-per-install. How does our dynamic learning system work? We test different versions of your ad text and app images in each of the eligible Google properties and networks to determine the best-performing variations. Throughout each day, we also actively adjust bids to get you more installs and optimize your targeting to the right audiences. Because our systems methodically update and search for new targeting segments, creating a universal app campaign is a low-maintenance, automated way to continuously get new users.
Universal app campaigns intro video
Developers are already taking advantage of the simplicity and install volume you can drive with universal app campaigns.
This is an exciting time for developers as apps continue to help people find information and complete everyday tasks. At Google, we’re more committed than ever to partnering with developers on this journey and providing you with all the app promotion tools and best practices that you need to drive growth for your businesses.
Posted by Surojit Chatterjee, Director, Product Management, Mobile Search Ads
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Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.
We will also try as much as possible to optimize your post for search engines as well.
Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.
2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.
Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.
Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to omodjk(at)gmail(dot)com
Normally, we should respond within 48 hours.