Buffering wheel, stand aside: Introducing YouTube offline in Nigeria, Kenya, and Ghana

Imagine trying to watch Mavin Records’s popular hit Dorobucci but the video buffers every five seconds. Or imagine only being able to watch the first minute of it, before stepping out of the WiFi zone at the mall.

Much of the countries in Sub Saharan Africa have proven themselves to be a part of the fast growing mobile-first world in terms of smartphone adoption, but access to high-speed, affordable data remains a big challenge. In response, we’ve been working on ways to lessen the demands of speed and data for people using our products in places where there are challenges to access.

Today we’re bringing offline playback to more countries including Nigeria, Kenya and Ghana. This feature lets you save many videos offline in the YouTube mobile app to watch later during periods of low or no internet connectivity. For videos where this feature is available, you can choose to save the video for offline viewing by tapping on the offline icon. Once saved offline, videos can be played without an Internet connection for up to 48 hours, so you can enjoy them without worrying about slow connections (music videos excluded).


Starting today, the majority of YouTube videos in these countries will become available for people to view offline, from movies to local comedy and unboxings. Making these popular videos available for offline playback will help people move past the challenges of data connection, speed and cost to enjoy a smooth, buffer-free version of their favorite content.

Offline playback is just a start. We working on even more ways to make video content more affordable and accessible to our growing base of mobile users in the region.

Matthew Darby, Product Manager


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Fini de regarder tourner la roue d'attente : YouTube hors ligne fait son entrée au Nigeria, au Kenya et Ghana

Imaginez que vous êtes en train de regarder du clip vidéo Dorobucci de Mavin Records mais que la vidéo se met en attente toutes les 5 secondes. Ou imaginez seulement que vous avez pu regarder la première minute de la vidéo mais que vous venez de sortir de la zone Wi-Fi du centre commercial et que vous ne captez plus.

La plupart des pays d'Afrique sub-saharienne font partie de ceux qui sont passés massivement à la téléphonie mobile avec l'adoption des smartphones, sans pour autant pouvoir offrir un accès à des données abordables en haut débit. Pour y répondre, nous avons cherché des solutions pour réduire les besoins en débit et en données des utilisateurs de nos produits qui ne disposent pas d'un accès fiable et suffisant.

Aujourd'hui, nous étendons la fonction de lecture hors ligne à d'autres pays dont le Nigeria, le Kenya et le Ghana. Cette fonction vous permet de sauvegarder des vidéos hors ligne dans l'appli mobile YouTube et de les regarder plus tard lorsque vous n'avez pas ou peu de connexion à Internet. Vous pouvez ainsi choisir de sauvegarder une vidéo, si la fonction est disponible pour la vidéo en question, et de la regarder ensuite hors ligne en appuyant sur l'icône hors ligne. Une fois sauvegardées hors ligne, les vidéos peuvent être visionnées sans connexion Internet pendant 48H. Vous pouvez donc en profiter sans vous soucier de la qualité de la connexion (sauf vidéos de musique).

A partir d'aujourd'hui, la plupart des vidéos YouTube seront disponibles dans ces pays en lecture hors ligne, qu'il s'agisse de films, de comédies locales ou de vidéos de déballage ("unboxings"). Ainsi, les utilisateurs disposeront d'un moyen de passer outre les problèmes de connexion, de débit et de coût pour profiter pleinement de leur contenu préféré.

La lecture hors ligne n'est qu'un début. Nous travaillons sur d'autres moyens de rendre les contenus vidéo plus abordables et accessibles à la communauté grandissante des utilisateurs mobiles dans la région.

Matthew Darby, Manager Produit

Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.

We will also try as much as possible to optimize your post for search engines as well.

Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.

2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.

Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.

Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to omodjk(at)gmail(dot)com

Normally, we should respond within 48 hours.

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