Suoratoistopalvelut vievät jo neljänneksen katseluajasta

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Joulun ja uudenvuoden juhlapyhinä suomalaiset katsoivat viihteensä suoratoistopalveluista. Käyttö on arkipäiväistynyt: jo neljännes kaikesta katseluajasta käytetään suoratoistopalveluiden kautta, kertoo TNS:n tuore tutkimus.
Kaikista suoratoistopalveluista Suomessa YouTube on suurin. Toiseksi suurin on YLE Areena. Iltapäivälehtien ISTV ja ILTV tavoittavat molemmat hieman yli kymmenen prosenttia, kuten myös Netflix. Televisiokanavien palveluita Katsomoa ja Ruutua katsottiin lähes saman verran, Katsomoa hieman enemmän. Kaikkien kanavien joukossa – perinteiset televisiokanavat mukaan lukien – kuuden katsotuimman joukossa on kaksi suoratoistokanavaa.
Suomalaisten valmiudet käyttää suoratoistopalveluita ovat kunnossa ja suoratoisto ei ole enää pelkkä nuorisoilmiö. Lähes puolet (43 %) palveluiden käyttäjistä on yli 50-vuotiaita.
2,3 miljoonaa suomalaista katsoo YouTubea vähintään viikoittain ja joka neljäs suomalainen tilaa vähintään yhtä YouTube-kanavaa. Vaikka YouTuben vloggaajatähdet ovat nuoria, niin YouTuben katsominen ja käyttäminen on koko kansan viihdettä, lähes kolme viidestä (58%) YouTuben käyttäjästä on yli 35-vuotiaita.
Laaja esitys koko tutkimuksesta löytyy täältä.
Tutkimuksesta:
Kyselytutkimuksen toteutti Suomessa TNS. Kyselyyn vastasi 1 412 yli 15-vuotiasta henkilöä. Otanta oli painotettu iän, sukupuolen, koulutuksen, ammatin, alueen, viikonpäivän ja internet-käytön mukaan. Vastaukset kerättiin 28.10.–10.11.2015 välillä.



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