AMPlifying the News

Posted by Maricia Scott, Engineering Director, Google News

At its heart, Google News is about keeping people up-to-date with what is going on in the world and providing news from diverse perspectives. But this goal is meaningless unless we get the reading experience right. For too many people, reading the news on their mobile devices can be slow and clunky, forcing them to abandon a site. That’s why we joined others across the industry on the Accelerated Mobile Pages Project (AMP for short) - an open source initiative to make the mobile web as fast as possible. 

In the few months since AMP launched, thousands of publishers have embraced this new format and are regularly publishing AMP-versions of their content. In February Google started making it easy to find those AMP webpages in relevant mobile search results, giving you a lightning-fast reading experience. Today we will be doing the same thing in Google News on all our mobile platforms -- Web, Android and iOS.

So - what’s new? At the top of the page, there is a new AMP carousel filled with important headlines and stories of the day. Users can browse up to 14 headlines there quickly, and click any article to jump into the viewer, which is optimized for fast-loading AMP articles. In the viewer, people can also swipe to continue reading other stories from the carousel. Within the regular News stream, AMPlified articles are labelled with the AMP lightning bolt icon. That way, users can know these will be fast even before they click.

Screenshot_20160414-110006.png Screenshot_20160414-110012.png

Our tests have shown that AMP documents load an average of four times faster and use 10 times less data than the equivalent non-amp’ed result. In many cases these stories will load instantly. That adds up to a win for publishers and users. While we can’t expand the amount of time in the day, with AMP we can help users consume more content in the time they do have. It is also great for publishers because people will read more and click on more stories when they know they will load fast, driving more traffic to a publisher’s site.

We’re starting AMPlification with our English US Edition - more languages and editions will be rolling out soon.


Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.

We will also try as much as possible to optimize your post for search engines as well.

Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.

2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.

Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.

Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to omodjk(at)gmail(dot)com

Normally, we should respond within 48 hours.

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