Australia: Meet YouTube Red and YouTube Music

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Whether you want to make a Skittles rainbow cake, perfect your winged eyeliner, have a singalong, or learn to whip/nae nae — YouTube has you covered. With more than 400 hours of video uploaded every minute, we want to make it easier for you to find your favourite videos and give you more choice about how you watch them.

So today in Australia, we’re launching YouTube Red, a paid membership that provides the ultimate YouTube experience across your phone, laptop and every gadget with a screen in between. We are also launching the YouTube Music app, designed to make discovering, watching, and listening to music easier than ever.

YouTube Red — Ad-free & Offline Video, Premium Music, and Original Shows all for $9.99* a month 
A YouTube Red membership lets you enjoy ad-free videos across all of YouTube and a premium music experience with the world’s largest catalogue. You can save videos to watch offline and play videos in the background on your phone or tablet.

Your membership works anywhere you sign into YouTube, including the new YouTube Music app and the recently launched Gaming app. YouTube Red also gives members exclusive access to new original series and movies starring some of your favourite YouTube creators, such as Lilly Singh and Rooster Teeth.



As a special introductory offer, if you sign up before June 6 you get all of these new features, a premium music service, and access to YouTube Red Originals for $9.99* a month. After June 6, the standard price will be $11.99* a month. By signing up to YouTube Red you’ll also be supporting your favourite YouTube creators as the majority of the membership fee goes to them, just like with YouTube advertising revenue.

As a special bonus, YouTube Red comes with premium access to Google Play Music, so subscribe to one and automatically get access to the other for free. If you're already a Play Music subscriber, don't worry, you'll also get this new low price, and you don't need to sign up again to benefit from YouTube Red.

Unlock a premium music experience with the YouTube Music app
The new YouTube Music app gives you access to one of the richest music catalogues on earth and makes discovering new music easier than ever.

You’ll be able to quickly re-discover your favourite music videos, tracks, artists and albums, and you’ll also see all the remixes, covers, lyric videos, and concert footage that YouTube has to offer. You’ll see your personal station with recommendations based on your tastes, and trending lists with the most popular music on YouTube each day.

The YouTube Music app gets even better when you’re a YouTube Red member. You’ll have the ability to listen to music seamlessly without ads, play videos offline, and easily switch between video or audio-only. You’ll get background playing, meaning you’ll be able to continue playing the video, even when you’re in another app or have your screen turned off. The YouTube Music app will also automatically create an offline mixtape for you, so you’re never left without something to listen to. Download it today from the Google Play store or the App Store.

Try YouTube Red free for 30 days
And just to give you a feel for the uninterrupted YouTube experience YouTube Red can bring, if you’ve never had a Google Play Music subscription, we're offering new users of YouTube Red in Australia a free 30-day trial. Don’t forget, if you sign up before June 6, you can access the $9.99 introductory offer too. Learn more at youtube.com/Red.

And don’t worry—the free, ad-supported version of YouTube we all know and love isn’t going anywhere. You’ll still be able to enjoy YouTube, along with the YouTube Kids, YouTube Gaming, and YouTube Music apps, free of charge. We’re just giving you more choice about how you watch YouTube. Soon, we hope you’ll be watching what you want, when you want, on any device you want, uninterrupted.

*The prices are higher when signing up through the YouTube iOS app. 

After June 6th, the standard price on Android and through your browser will be $11.99.

Posted by:
Matthew Leske, Group Product Manager, YouTube Red
T Jay Fowler, Product Management Director, Music, YouTube
Gautam Anand, Director of YouTube Content and Operations, Asia Pacific
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