India’s saathis bring the Internet to life for thousands of women across rural India

Usha is an Internet Saathi in Dholpur, in the easternmost part of Rajasthan. She’s been trained to teach other women in her community, like Munni, how to get online. With Usha’s help, Munni has learned how to research sari blouse and bag designs on the Internet, finding inspiration and new techniques to create better products. Munni is now able to charge more for her work, and she uses the extra money she earns to pay for her education, to support her mother, and she hopes to treat herself to a gold ring soon.

IS collage.jpg
Clockwise from left: Usha takes her bike, equipped with Internet-enabled devices to women in neighboring villages; showing Munni how to do a voice search to research designs on the Internet; Munni’s family looking on


Usha is just one of many Internet saathis—or “Internet companions”—who have helped over 200,000 women across India take their first steps online since we started this program with Tata Trusts back in July.

In a country where only a third of Internet users are women, and where just one in ten Internet users is a women in rural India, there’s a lot of work that needs to be done to bridge the digital gender divide. Women living in rural areas often lack not only access to Internet-enabled devices, but many are also unaware of how the Internet can help them in their daily lives.



Our efforts to provide training on basic Internet skills to women across the country began with an Internet rickshaw nearly two years ago. Built on the back of a bike, the rickshaw was equipped with an Internet-enabled devices, information on using the web and an operator to explain. Over time, we recognized that to make a difference, we needed to be embedded within the communities we were working in. Having local women trainers, or companions, at the village level as trainers today is what makes Internet Saathis scalable, sustainable and truly impactful.

The Internet Saathi [pronounced sah-thee] program is a collaboration between Google and Tata Trusts, with Google helping to train the trainers and providing data-enabled devices. Once the saathis are trained, they are introduced into the communities through Tata Trust’s vast network which they built over many years through active community work in villages across India.

Saathis like Usha show women—many of whom are illiterate—how to perform basic tasks online, for example, using voice search to find information that can help them with everything from farming techniques to medical advice. If they want to know how to solve a problem, all they need to do is ask.

Munni performs a voice search to find information easily

Since launching Internet Saathi in July last year, we’ve been active across five states—Rajasthan, Andhra Pradesh, Gujarat, Jharkhand, and Madhya Pradesh. By expanding the program to four new states, including Assam, Tripura, Uttar Pradesh, and West Bengal, we hope to see many more inspiring stories like Usha’s and Munni’s in the months and years ahead. As we work towards helping India close its digital gender divide, we are hopeful that through the use of technology and access to information, many more women will be able to build better lives for themselves and their families.

Posted by Neha Barjatya, Head of Digitizing India programs, Google India





Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.

We will also try as much as possible to optimize your post for search engines as well.

Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.

2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.

Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.

Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to omodjk(at)gmail(dot)com

Normally, we should respond within 48 hours.

Previous Post Next Post

Ad — After Posts / Before Footer

                     Copyright Notice

All rights reserved. This material, and other digital contents on this website, may not be reproduced, published, rewritten or redistributed in whole or in part without prior express written permission from Alexa News Network Limited (Alexa.ng). 

نموذج الاتصال