"Learn the rules like a pro, so you can break them like an artist." — Pablo Picasso
The human brain is a sophisticated learning machine, forming rules by memorizing everyday events (“sparrows can fly” and “pigeons can fly”) and generalizing those learnings to apply to things we haven't seen before (“animals with wings can fly”). Perhaps more powerfully, memorization also allows us to further refine our generalized rules with exceptions (“penguins can't fly”). As we were exploring how to advance machine intelligence, we asked ourselves the question—can we teach computers to learn like humans do, by combining the power of memorization and generalization?
It's not an easy question to answer, but by jointly training a wide linear model (for memorization) alongside a deep neural network (for generalization), one can combine the strengths of both to bring us one step closer. At Google, we call it Wide & Deep Learning. It's useful for generic large-scale regression and classification problems with sparse inputs (categorical features with a large number of possible feature values), such as recommender systems, search, and ranking problems.
How Wide & Deep Learning works.
Let's say one day you wake up with an idea for a new app called FoodIO*. A user of the app just needs to say out loud what kind of food he/she is craving for (the query). The app magically predicts the dish that the user will like best, and the dish gets delivered to the user's front door (the item). Your key metric is consumption rate—if a dish was eaten by the user, the score is 1; otherwise it's 0 (the label).
You come up with some simple rules to start, like returning the items that match the most characters in the query, and you release the first version of FoodIO. Unfortunately, you find that the consumption rate is pretty low because the matches are too crude to be really useful (people shouting “fried chicken” end up getting “chicken fried rice”), so you decide to add machine learning to learn from the data.
The Wide model.
In the 2nd version, you want to memorize what items work the best for each query. So, you train a linear model in TensorFlow with a wide set of cross-product feature transformations to capture how the co-occurrence of a query-item feature pair correlates with the target label (whether or not an item is consumed). The model predicts the probability of consumption P(consumption | query, item) for each item, and FoodIO delivers the top item with the highest predicted consumption rate. For example, the model learns that feature AND(query="fried chicken", item="chicken and waffles") is a huge win, while AND(query="fried chicken", item="chicken fried rice") doesn't get as much love even though the character match is higher. In other words, FoodIO 2.0 does a pretty good job memorizing what users like, and it starts to get more traction.
Later on you discover that many users are saying that they're tired of the recommendations. They're eager to discover similar but different cuisines with a “surprise me” state of mind. So you brush up on your TensorFlow toolkit again and train a deep feed-forward neural network for FoodIO 3.0. With your deep model, you're learning lower-dimensional dense representations (usually called embedding vectors) for every query and item. With that, FoodIO is able to generalize by matching items to queries that are close to each other in the embedding space. For example, you find that people who asked for “fried chicken” often don't mind having “burgers” as well.
However, you discover that the deep neural network sometimes generalizes too much and recommends irrelevant dishes. You dig into the historic traffic, and find that there are actually two distinct types of query-item relationships in the data.
The first type of queries is very targeted. People shouting very specific items like “iced decaf latte with nonfat milk” really mean it. Just because it's pretty close to “hot latte with whole milk” in the embedding space doesn't mean it's an acceptable alternative. And there are millions of these rules where the transitivity of embeddings may actually do more harm than good. On the other hand, queries that are more exploratory like “seafood” or “italian food” may be open to more generalization and discovering a diverse set of related items. Having realized these, you have an epiphany: Why do I have to choose either wide or deep models? Why not both?
Wider. Deeper. Together.
We're excited to share the TensorFlow API and implementation of Wide & Deep Learning with you, so you can try out your ideas with it and share your findings with everyone else. To get started, check out the code on GitHub and our TensorFlow tutorials on Linear Models and Wide & Deep Learning.
Acknowledgement
Bringing Wide & Deep from idea, research to implementation has been a huge team effort. We'd to like to thank all the people who have contributed to the project or have given us advice, including: Heng-Tze Cheng, Mustafa Ispir, Zakaria Haque, Lichan Hong, Rohan Anil, Denis Baylor, Vihan Jain, Salem Haykal, Robson Araujo, Xiaobing Liu, Yonghui Wu, Thomas Strohmann, Tal Shaked, Jeremiah Harmsen, Greg Corrado, Glen Anderson, D. Sculley, Tushar Chandra, Ed Chi, Rajat Monga, Rob von Behren, Jarek Wilkiewicz, Christine Robson, Illia Polosukhin, Martin Wicke, Gus Katsiapis, Alexandre Passos, Olivier Chapelle, Levent Koc, Akshay Naresh Modi, Wei Chai, Hrishi Aradhye, Othar Hansson, Xinran He, Martin Zinkevich, Joe Toth, Anton Rusanov, Hemal Shah, Petros Mol, Frank Li, Yutaka Suematsu, Sameer Ahuja, Eugene Brevdo, Philip Tucker, Shanqing Cai, Kester Tong, and more.
* For illustration only. FoodIO is not a real app.↩
