Whether it’s weekend baseball tickets or temporary storage space, people want to know what their options are and how much they cost before deciding what to buy. That’s why we’re introducing price extensions: additional information that can show with your mobile text ads, showcasing your services and range of products, and how much they cost.
Price extensions can also co-trigger and be used effectively in combination with other ad formats, except sitelinks. For example, if you’re already using call extensions to help drive customers to your hair salon, you might create a price extension for your most popular services, like “Women's haircut,” “Men’s haircut,” and “Kid’s haircut.” Highlighting the price of each service might convince people to call and make an appointment, without needing to visit your website.
In this salon example, you could add price extensions for “Haircut,” “Hair Coloring,” and “Treatment” to campaigns containing more general keywords like hair salon or hair stylist. Or add price extensions for specific services at the ad group level to support more specific keywords like men’s haircuts or balayage salon.
For time-sensitive offers like promotions and sporting events, you can create multiple price extensions with corresponding start and end dates to ensure your prices remain accurate. However you plan to use price extensions, make sure the information is relevant to your keywords and consistent with the types of products or services you’re advertising. Keep in mind you must include a minimum of three entries for each extension, up to a maximum of eight. We recommend adding as many as are relevant to your business.
Drive qualified clicks
Price extensions show as multiple rows, providing valuable information to your prospective customers before they click on your ad. Each row features a type of product or service, its description and price, and a link to a relevant landing page. This structured way of highlighting information makes it easier for people to compare their options and decide if they’re interested in your products or services — right from the mobile search results page. |
“Our mission is to help consumers find the right unit for their self-storage needs, so we were incredibly excited to see the success of price extensions in our campaigns. By including the unit sizes and prices customers can expect before visiting our website, we've seen an 18% lift in CTR when price extensions show with our ads.” — Mike Smith, Sr. Marketing Manager at Extra Space Storage |
Price extensions can also co-trigger and be used effectively in combination with other ad formats, except sitelinks. For example, if you’re already using call extensions to help drive customers to your hair salon, you might create a price extension for your most popular services, like “Women's haircut,” “Men’s haircut,” and “Kid’s haircut.” Highlighting the price of each service might convince people to call and make an appointment, without needing to visit your website.
Getting started
You can manage, schedule, and report on price extensions from the Ad extensions tab. Since price extensions can be added at the account, campaign, or ad group level, you can provide more general information about your products and services at the account or campaign level, and more detailed information at the ad group level.In this salon example, you could add price extensions for “Haircut,” “Hair Coloring,” and “Treatment” to campaigns containing more general keywords like hair salon or hair stylist. Or add price extensions for specific services at the ad group level to support more specific keywords like men’s haircuts or balayage salon.
For time-sensitive offers like promotions and sporting events, you can create multiple price extensions with corresponding start and end dates to ensure your prices remain accurate. However you plan to use price extensions, make sure the information is relevant to your keywords and consistent with the types of products or services you’re advertising. Keep in mind you must include a minimum of three entries for each extension, up to a maximum of eight. We recommend adding as many as are relevant to your business.
Learn more
Price extensions will be rolling out to all AdWords accounts over the coming days. Please note this extension can only be created in English and will only show with mobile text ads in position 1 at this time. You can learn more about price extensions in the AdWords Help Center.
