Every year Google gives thousands of student teams across the world an AdWords budget of US$250 to spend on a 3-week online marketing campaign for a business or non-profit of their choice. Students also have the option to create and manage a Google+ page for their client to help further boost their online presence and engage the community.
The teams that develop and communicate the most successful campaigns win awesome prizes, including a trip to Google, a donation to their non-profit partner, digital devices and more. This year over 500 professors and 10,000 students from more than 60 countries competed in the Challenge and we are happy to announce the results are in!
Check out the AdWords Business, Social Media Marketing and Social Impact Winners below and the full list of the 2016 Team Results can be found on the GOMC Past Challenges page.
AdWords Business Awards
Global Winners
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The Global Winning team comes from the ESG UQAM - School of Management Sciences in Canada, under Professor Harold Boeck. The team of James Forbes, Nicolas Archambault-Doucet, Esme Fentener Levi and Thomas St-Amour worked with Alvéole, a company that helps people and organizations install and care for urban honeybee colonies.
Regional Winners
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The Americas Winner comes from James Madison University in the United States, under Professor Theresa B. Clarke. The team of Lynn Radocha, Alexander Adley, Maianh Phan, John Thompson and Cari Ross worked with the Rockingham/Harrisonburg SPCA, a non-profit animal rescue shelter that provides care for all dogs, cats, and other small animals until they can be adopted into a safe, permanent home.
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The Asia & Pacific Winner comes from the Narsee Monjee Institute of Management Studies, under Professor Shilpa Sawant in India. The team of Aniruddha Pandhare, Devarsh Ganatra, Urvi Talaty, Dhananjay Thaker, Akash Pandey and Rini Antony worked with Dr. Babasaheb Ambedkar Vaidyakiya Pratishthan, a non-profit Trust that invests in various medical and social welfare initiatives to transform the lives of the poor and needy in the drought prone ‘Marathwada’ region of Maharashtra.
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The Europe Winner comes from the University of Turku in Finland, under Professor Joni Salminen. The team of Elina Ojala, Miia Bergström, Paula Suominen and Emma Jalonen worked with ResQ, a recently founded company with a mission to help consumers “rescue” leftovers from restaurants and acquire quality meals at a cheap price, while restaurants profit from selling food that would have otherwise been wasted.
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The Middle East & Africa Winner comes from Daystar University in Kenya, under Professor Maranga Moriasi. The team of Jeffrey Kanae, Moses Njeri Khatiebere, Evelyne Magaju, Sharone Awuori Tindi and Roselinda Were worked with Youth on the Move, a non-profit organization whose mission is to empower youth with epilepsy to build their skills, stand up for themselves and transform their desires into realistic plans and actions.
Google+ Social Media Marketing Awards
Global Winners
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The Global Winner comes from the Dwarkadas J. Sanghvi College of Engineering in India under Professor Khushali Deulkar. The team of Rosanlal Behera, Niki Jain, Harsh Jain, Chandrasekhar Raman, Pratik Bhambhani and Aayushi Dholakia worked with Kossine, a Neebal initiative and coaching institute that specializes in teaching Computer Programming and Electronics courses to students.
Regional Winners
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The Americas Winner comes from James Madison University in the United States, under Professor Theresa B. Clarke. The team of Matt Deters, Molly McDevitt, Caitlin Fikac, Natalie Krewin and Claudia Schnorbus worked with the Poricy Park Conservancy, a non-profit that preserves 250 acres of open space, prehistoric fossil beds, and the historic Murray Farmhouse for the surrounding community.
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The Asia & Pacific Winner comes from the Narsee Monjee Institute of Management Studies, under Professor Shilpa Sawant in India. The team of Aniruddha Pandhare, Devarsh Ganatra, Urvi Talaty, Dhananjay Thaker, Akash Pandey and Rini Antony worked with Dr. Babasaheb Ambedkar Vaidyakiya Pratishthan, a non-profit Trust that invests in various medical and social welfare initiatives to transform the lives of the poor and needy in the drought prone ‘Marathwada’ region of Maharashtra.
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The Europe Winner comes from Kaunas University of Technology in Lithuania, under Professor Elena Vitkauskaitė. The team of Mantas Mitrauskas, Merita Simanavičiūtė, Agnė Raulinavičiūtė, Severina Sekrytė and Paulina Lazauskaitė worked with Dalinuosi.lt, an online sharing platform that promotes the protection of the environment and stimulates responsible usage by allowing people to lend their goods or borrow them from other consumers.
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The Middle East & Africa Winner comes from the Institute of Management Technology, Dubai in the United Arab Emirates, under Professor Ali Zalzala. The team of Pratiksha Kumar, Shikhar Ahuja and Rahul Jain worked with Community Tracks, a non-profit in California that has a global agenda to provide under-served communities with sustainable technology solutions and associated education services that enhance the quality of life.
AdWords Social Impact Awards
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The 1st Place Winner comes from James Madison University in the United States, under Professor Theresa B. Clarke. The team of Emily Maynard, Jacob Shibley, Christine Provino, Jacob Brown and Amy Goffe worked with the Children's Science Center, a non-profit children’s science museum focused on hands-on STEM (Science, Technology, Engineering, and Math) learning and providing unique opportunities for children to explore, create and be inspired.
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The 2nd Place Winner comes from the Narsee Monjee Institute of Management Studies, under Professor Shilpa Sawant in India. The team of Aniruddha Pandhare, Devarsh Ganatra, Urvi Talaty, Dhananjay Thaker, Akash Pandey and Rini Antony worked with Dr. Babasaheb Ambedkar Vaidyakiya Pratishthan, a non-profit Trust that invests in various medical and social welfare initiatives to transform the lives of the poor and needy in the drought prone ‘Marathwada’ region of Maharashtra.
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The 3rd Place Winner comes from James Madison University in the United States, under Professor Theresa B. Clarke. The team of Lynn Radocha, Alexander Adley, Maianh Phan, John Thompson and Cari Ross worked with the Rockingham/Harrisonburg SPCA, a non-profit animal rescue shelter that provides care for all dogs, cats, and other small animals until they can be adopted into a safe, permanent home.
Congratulations to the 2016 winners and a big round of applause for all teams that participated in the Google Online Marketing Challenge this year!
To learn more about the Google Online Marketing Challenge and to pre-register for next year’s competition, please watch the GOMC video and visit our website: www.google.com/onlinechallenge.
