Three Things You Should Know Before Choosing AdWords Express

Online advertising is a powerful, affordable way to grow your business, but you have to start with the right tools. Many small businesses are interested in reaching new customers online, but don’t know where to start, and don’t have much time to spare. As Benoit Ballon – the owner of King Florist in Austin, Texas – puts it, “We just wanted a platform where we would be able to keep it simple. For our small business, that’s a big plus.”

For business owners like Benoit, we recommend AdWords Express, a smart advertising tool from Google that’s designed to manage your ads for you, helping you get the most out of your budget and allowing you to stay focused on your business. A lot has been written about choosing the best product for you, and it can be overwhelming to sift through everyone’s recommendations. So if you’re considering AdWords Express for your online ads, here are the top three things we think you should know:

1. It uses expert techniques to manage campaigns for you.
   AdWords Express is constantly fine-tuning your campaigns. It monitors how often and where your ad appears on Google (and across the web), adjusts spend, and makes sure your ad is placed in front of the right people, to help you maximize the number of clicks or calls for the budget you selected.
2. It’s designed to make setup easy and results clear.
   Setting up your first AdWords Express ad takes just 15 minutes – it’s as simple as answering a few questions about your business. Once your campaign has had some time to run, AdWords Express shows you focused results – including views, clicks, and calls – in an easy-to-read dashboard, available on desktop and in the mobile app. You’ll also get an email of your results every month, so you can keep track of things right from your inbox.
3. It’s improving along with the rest of Google.
   One of the best features of AdWords Express is the work it does on your behalf, and we’re making it even smarter with cutting edge technology from Google Brain. We also recently announced the addition of Google Analytics to help advertisers get even deeper insights into their performance. We’re constantly improving AdWords Express, so keep an eye out for even more features in the coming months.

For Benoit at King Florist, the difference AdWords Express makes clear. “With AdWords Express, we can actually see an increase in business. If tomorrow I turn off the AdWords Express campaign, two or three days later I can feel it. The phone isn’t ringing as much. Our presence online isn't as much. Every day, on one of our campaigns there is an impact.”

AdWords Express is designed to be effective for all types of business and all sizes of budget, so sign up today and get it working for you. To see a full list of features, and more information on choosing between AdWords Express and AdWords (including a detailed comparison), visit our help center.

Posted by Kavi Goel, Senior Product Manager, AdWords Express