Hinged on a special campaign called Project Re-ignite, the Food Fest aims at delighting customers and re-positioning the Mr Bigg’s brand as a pace-setter in the restaurant business in Nigeria, the Food Fest activation is slated for February 10 and 11 at the Excel Events Centre, Ikeja.
According to a statement by the managing executive, UAC Restaurants Limited, owners of the country’s largest restaurant chain, Mrs. Joan Ihekwaba, the 2-day gathering will provide an out-of-restaurant experience for customers and is aimed at helping them improve on their affinity with Mr Bigg’s by enjoying the choicest meals on offer.
“This campaign was born out of the need to meet and exceed consumers’ needs with respect to great meal offerings leading to great eating experience, ambience, variety and personalized services. Hence, the Food Fest is an event billed to converge both lapsed, potential and current consumers of the Mr Bigg’s brand,” Ihekwaba said.
“We want to expand our offerings thereby guaranteeing customers a higher value for the time and money spent. To start with, we have added bitter leaf, Afang and Fisherman soups to our local, home meals and other special delicacies. In addition to these mouthwatering delights, Mr Bigg’s is also going continental as Chinese rice complete with beef and spicy chicken sauces and stir fry potato make supreme entries in our menu”, she reiterated.
Ihekwaba also hinted that the Food Fest will eventually culminate in a nationwide fiesta that will strongly reinforce Mr Bigg’s status as industry leader and national brand.
The Mr Bigg’s Food Fest is targeted at families, youths and young adults with over 2000 consumers expected at the event. The event is free for all with the best of meals on offer. There will be special gift vouchers for consumers who visit the Food Fest and also Discount Vouchers redeemable at Mr Bigg’s restaurants in Lagos only. Consumers can also register online using this link: www.MrBiggsFoodFest.ng to be part of the fun-filled food fiesta.
Mr. Bigg’s has been a household name and leading light in restaurant business in Nigeria since 1986 when it opened shop with the first restaurant in Marina, Lagos. Currently, the Brand operates from more than 100 locations across Nigeria.
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