And the reason why is pretty simple. The date falls just over two weeks after National Baby-making Day on January 2nd, the most common day of the year for couples to try to conceive.
In fact, scientists have even nailed down the exact time it is likely to happen - 10.36pm. Official figures revealed the UK's most commonly shared birthday is September 26, which is 38 weeks away from January 2 - the average length of a pregnancy.
Experts believe more than 10,000 women will be nervously taking pregnancy tests on Wednesday to see if the two blue lines appear so they can start planning for a new arrival.
Parenting site ChannelMum.com revealed the phenomenon dubbed 'pregnancy test addiction', with women taking an average of SIX different pregnancy tests to ensure they really are expecting.
A staggering 62% of mums carry on taking tests, despite already having a positive result.
Many worry about the health of the pregnancy or believe the initial test was wrong leading to women spending an average of £30 on tests.
About 7% mums-to-be take 10 tests while one in 20 admit to checking 16 times - or more - before they finally accept they are pregnant.
The study of 1,435 mums even found one in 12 are so hooked on checking for the two blue lines that they keep taking tests up until they have their 12-week scan.
Siobhan Freegard, founder of ChannelMum.com, said: "Being hooked on pregnancy tests may seem strange, but the majority of mums do it.
"Seeing the positive sign come up gives mums-to-be a buzz and also helps reassure those who may be nervous about their pregnancy.
"However, it's important not to get addicted to continual tests, as they are expensive and unnecessary.
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