What’s the deal with programmatic deals?
A few weeks back, Paul Muret, Google’s VP of Display, Video and Analytics, made several announce…
DoubleClick Advertiser Blog
Get more powerful bid automation with new DoubleClick Search Smart Bidding
Efficient and effective bid management is a foundational component of any successful digital mar…
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From the DoubleClick Leadership Summit: Better, faster, more immersive ads
Delivering a better experience for users has been our top priority since Google was founded, fro…
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Just eight days until the DoubleClick Announcements livestream
Join me on Tuesday, July 19th at 9 AM PT / 12 PM ET for a livestream broadcast of my keynote add…
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Google display ads go 100% HTML5
In February, we announced that DoubleClick Digital Marketing, DoubleClick Ad Exchange, and the …
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Join us as we announce the latest innovations in digital marketing
Tune in on July 19 th at 9 AM PT / 12 PM ET for the livestream keynote from the DoubleClick Lea…
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The creative process for programmatic: A toolkit for creative agencies
Programmatic advertising accounts for 67% of all digital display ad sales 1 . When you consider …
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DoubleClick Ad Exchange Olympics Guide
All eyes will be on Rio de Janeiro from August 5-21 as the world’s top athletes battle for medal…
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Team up with a DoubleClick Certified Marketing Partner
Digital platforms give brands the tools to reach audiences where they spend their time, at scale…
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Three new ways for brands to succeed with search in a mobile-first world
Mobile is where search starts today for many consumers. Last year for the first time, more Googl…
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A revamped UI and responsive design capabilities, now in Google Web Designer
Today, we’re excited to introduce an entirely revamped UI for Google Web Designer and responsive…
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Building the future of TV with you
The television industry is in the midst of a massive change. The rise of new content models and …
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بلا عنوان
This is part five of a five-part series introducing the creative process for data-driven campaig…
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Enable better decisions with Data-Driven Attribution
Consumers see a lot of different ads as they make buying decisions. Some ads have a huge impact …
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Finding the ad copy and landing page that your customers will love
Valentine's Day is the #2 holiday for last-minute gift shopping 1 , and consumers are increa…
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Netflix launches global hit series Narcos with help from DoubleClick and Google Web Designer
When Netflix launched its new series Narcos 1 in August of 2015, it faced a big global marketin…
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Booting the bots: New botnet protections across our ads systems
Keeping fake traffic that originates from infected computers (aka “botnets”) out of our ads syst…
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Google display ads go 100% HTML5
Over the last year, we’ve rolled out tools to encourage advertisers to build in HTML5, so you’r…
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Weight Watchers boosts acquisition volume by 56% using DoubleClick Dynamic Creative
Ever since Weight Watchers first began as a gathering of friends in 1963, the company has been h…
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Helping brands get their apps installed
Brands can engage with their customers and drive brand loyalty by building branded apps that off…
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