What’s the deal with programmatic deals?
A few weeks back, Paul Muret, Google’s VP of Display, Video and Analytics, made several announce…
DoubleClick Publisher Blog
From the DoubleClick Leadership Summit: Better, faster, more immersive ads
Delivering a better experience for users has been our top priority since Google was founded, fro…
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Just eight days until the DoubleClick Announcements livestream
Join me on Tuesday, July 19th at 9 AM PT / 12 PM ET for a livestream broadcast of my keynote add…
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Join us as we announce the latest innovations in digital marketing
Tune in on July 19 th at 9 AM PT / 12 PM ET for the livestream keynote from the DoubleClick Lea…
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The New York Times on a reader-first philosophy: Winning with Native Advertising
Native advertising is an increasingly popular ad monetization strategy for publishers. The New Y…
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Ads on Accelerated Mobile Pages: Where faster is better
Cross-posted from the AMP Project blog When the Accelerated Mobile Pages (AMP) team set out to …
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Smarter optimizations to support a healthier programmatic market
Our goal has always been to help publishers and advertisers thrive and create sustainable busine…
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Aller Media increases viewability with better mobile ad experiences powered by Native Ads on DoubleClick
Publisher digitally recreates the experience of reading a glossy print magazine and attracts mor…
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Beautiful advertising made easy on web and apps with Native Ads on DoubleClick
People want great experiences wherever they’re consuming content – on the web, in apps, on every…
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Growing programmatic revenue with First Look
As Jonathan said a few weeks ago, our goal has always been to help publishers thrive and create…
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Building the future of TV with you
The television industry is in the midst of a massive change. The rise of new content models and …
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Tune in: New partnerships features for TV broadcasters in DoubleClick
Today, Daniel Alegre, Google’s President of Global Partnerships, will share an update on new par…
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Improving yield, speed and control with DoubleClick for Publishers First Look and exchange bidding
Today we’re announcing that First Look is available to all DoubleClick for Publishers clients gl…
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SDK-less mediation: A more efficient path to greater yield
Today, we're happy to announce SDK-less mediation for mobile apps in DoubleClick for Publish…
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A better mobile experience
Sridhar Ramaswamy, Google’s SVP for Ads and Commerce, spoke today at the IAB Annual Leadership M…
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How we fought bad ads in 2015
Cross-posted from the Official Google Blog When ads are good, they connect you to products or …
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Programmatic Guaranteed: Now available to advertisers, publishers globally
Six months ago at the US DoubleClick Leadership Summit, we announced the start of testing for P…
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A Programmatic New Year: What’s your resolution for 2016?
In 2015, 15 billion dollars was spent programmatically 1 . As consumers move to mobile, more mar…
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Mobile Bootcamp Part IV: Effectively monetize your app
Users continue to move across platforms and screens. Today, more than half the queries on our pl…
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Mobile Bootcamp Part III: Focus on quality
At this point, you’ve read our recommendations for growing your app’s audience and keeping users…
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