New Op-ed: Digital publishers need an ad strategy reset
As more brand dollars move to digital, and the technology supporting digital advertising evolves…
DoubleClick Publisher
Working together to filter automated data-center traffic
Today the Trustworthy Accountability Group (TAG) announced a new pilot blacklist to protect ad…
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New study: Simpler ad tech stacks drive greater programmatic efficiency, more revenue
Publishers’ growth in programmatic revenue is outpacing traditional direct sales for desktop and…
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Four ways to make video advertising work in a complex media landscape
At the DoubleClick Leadership Summit, we discussed the implications for brands, broadcasters and…
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Native Ads come to DoubleClick
Last week at the DoubleClick Leadership Summit , we announced the availability of Native Ads for…
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Programmatic Selling just got better: Announcing Marketplace in DoubleClick Ad Exchange and Programmatic Guaranteed
As Neal Mohan announced last week at the DoubleClick Leadership Summit , Marketplace in DoubleCl…
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DoubleClick Leadership Summit: Owning the Moment in a Multiscreen World
This morning, we’re hosting the DoubleClick Leadership Summit in Key Biscayne, Florida. This mar…
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2 days to go: SMG’s Laura Desmond previews her keynote at the DoubleClick Leadership Summit
Laura Desmond, Global CEO at Starcom MediaVest Group, will be keynoting the live stream from …
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Just 5 Days Until the DoubleClick Leadership Summit Live Stream
On June 17th at 9 a.m. ET , join us for a live stream broadcast from the DoubleClick Leadership …
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